PAM · Documentation co-pilot for OB/GYN

You did the work.
Get paid for it.

PAM is a documentation co-pilot for OB/GYN practices. It reads your charts as you write them, flags the codes and modifiers you missed, and shows you the revenue your EHR didn't. Built for eClinicalWorks. Built by an OB/GYN.

Request early access

Join the first 25 OB/GYN practices.

Free 90-day chart audit. Founding pricing locked for two years.

Talk to the founders →
First 25 OB/GYN practices get a free 90-day chart audit and founding pricing locked for 2 years.
Built by a practicing OB/GYN
Works inside eClinicalWorks — no second login
HIPAA-aligned · BAA on request
The problem

Your EHR was built to chart. It was not built to get you paid.

Most OB/GYN practices leave 4–7% of collectible revenue on the table every year. Not because anyone is doing anything wrong — because the system that records the visit is not the system that prices it.

01 · UNDERCODED E/M

You're billing 99213s when your note supports 99214s.

You didn't shortchange the patient — you shortchanged yourself. Across a year, that's $32K per provider in revenue you already earned.

02 · MISSED MODIFIER 25

You did the procedure and the E/M. The claim went out with one.

Your biller catches some of these. Most slip through. The single highest-volume "easy money" miss in OB/GYN.

03 · AVOIDABLE DENIALS

Rework that started as a documentation gap two weeks earlier.

By the time the denial lands on your front desk's queue, the fix is five times more expensive than catching it pre-bill.

How PAM works

One flow. Three moments. Nothing for your MAs to learn.

01

It reads as you write.

PAM sits next to your eClinicalWorks chart. As you document, it parses your note in real time. Nothing to install on patients' devices.

LIVE NOTE · HPI
02

It flags what's missing.

Missed E/M level. Missing modifier. Procedure documented but not coded. Each suggestion shows the exact text in your note that backs it up.

PAM SUGGESTIONS
99213 → 99214 · note supportsadd modifier 25+ N80.9 endometriosis
03

You decide.

One click to accept, edit, or dismiss. The suggestion log becomes an audit trail — every code is grounded in your own words.

AUDIT TRAIL · 99214
↳ "3+ chronic conditions"
↳ "Rx mgmt discussed"
↳ accepted by B.M. · 14:02
Outcomes

What changes when you turn on PAM

Catch the 99214 you billed as a 99213.

Real-time E/M level suggestions, grounded in the note you already wrote. Most practices see the largest revenue lift here in the first 30 days.

E/M DISTRIBUTION
99212
99213
99214
99215

Stop missing modifier 25.

Same-day procedure + E/M visits flagged automatically. The highest-volume "easy money" miss in OB/GYN.

MOD 25 · LAST 30 DAYS
beforeafter PAM

Catch it before the claim goes out.

Pre-bill review built into your existing eCW workflow. No new queue, no extra step for your biller.

CLAIM PIPELINE
notePAMclaim
Caught pre-bill: avg 2.4 issues / claim

No new software to learn.

PAM lives inside the chart you already use. If Brett wouldn't open it during a 10-minute visit, we wouldn't ship it.

RUNS INSIDE
e
eClinicalWorks
no second login · same chart
Athena · Epic on request
Brett, MD · FACOG
Why we built PAM

I'm Brett — I'm an OB/GYN in private practice. Last year I sat down and added up every visit where I had done the work, documented the work, and gotten paid for less than the work. It was enough to hire another medical assistant.

Not because I was sloppy. Because the EHR I use every day was never designed to price what I do — only to record it.

I called Max. We started building PAM the next week. PAM is the tool I wished I had every Tuesday afternoon when I'm trying to close 18 charts before I pick up my kid.

If you run a small OB/GYN practice, PAM is built for you specifically. We'd like to talk to you.

— Brett, MD, FACOG— Max Rice, cofounder, Notiva
Trust + objections

The careful answers, up front.

01

PAM reads. It doesn't change.

Every code is a suggestion. You accept, edit, or dismiss. PAM never writes back to your chart without your click.

02

Grounded in your own documentation.

If your note doesn't support the code, PAM doesn't suggest it. Every suggestion comes with the exact chart text behind it. Audit-ready by design.

03

HIPAA-aligned. BAA on request.

SOC 2 in progress. PHI never leaves the environments you already trust.

04

Built by a doctor, not a billing company.

We don't take a percentage of your collections. Flat per-physician monthly subscription. We win when you keep more of what you already earned.

FAQ

The questions a careful practice manager asks before forwarding the link.

Don't see yours? Email hello@notivamed.com. One of the two of us answers.

No. Scribes write the note. PAM works on the note you already wrote (or the one your scribe wrote). PAM is for the next step — making sure what got documented matches what gets billed.
Every PAM suggestion is grounded in the text of your own note. If the documentation doesn't support a code, PAM doesn't suggest it. The audit trail is the feature, not a side effect.
eClinicalWorks at launch. Athena and Epic on request. If you're on something else, tell us — our roadmap is being written by the first 25 practices.
Per-physician monthly subscription. No percentage of collections, no per-claim fee, no setup cost for pilot practices. Founding pricing is $499/provider/month, locked for two years.
Most practices see the largest catch in the first 30 days, on missed E/M levels and modifier 25. The compounding lift — fewer denials, fewer reworks — shows up in months 2–3.
Brett, MD, FACOG — practicing OB/GYN. Max Rice — software founder. That's the whole team. You'll talk to one of us, not an SDR.
PHI stays inside the environments you already trust — your eCW instance and our HIPAA-aligned processing zone under BAA. We do not train models on your patient data. Period.
The first cohort

We're taking 25 OB/GYN practices into the first cohort.

Free 90-day chart audit. Founding pricing locked for two years. A direct line to Brett and Max — not a support queue.

Request early access

Join the first 25 OB/GYN practices.

Free 90-day chart audit. Founding pricing locked for two years.

Takes 90 seconds. We respond personally within one business day.